Rolls Royce has always been one of those companies everybody wonders how many cars they sell in a year, or if they even make any money at all. In 2010 Rolls Royce broke its all time selling record. They sold 2711 cars over the year, 2000 of those cars were sold in the 10 first months of 2010. Those 2711 cars represented a 171% increase in sales over the year 2009. This also broke Rolls Royce’s old record. Their first sales record was in 2008, when they managed to sell a total of 1212 cars.
The biggest increase was in America, where the sales increased 360%. After America came Europe, where the sales increased 250%. The sales in Asia multiplied by 8, with China being at the top of demands for luxury cars.
This major increase in sales wasn’t completely innocent. In 2009 Rolls Royce announced the release of a new car for 2010. This car was the Rolls Royce Ghost, which accounted for 75% of the 2010 sales. An extraordinary 80% of the people who bought a Rolls Royce in 2010, were first time buyers.
Mr Tom Purves, CEO of Rolls Royce, said that the name of the Ghost was the most appropriate name for their new model because it has flair and style and will evoke a sense of “Technical Innovation and adventure”. The ghost will share the same plant as the Phantom; the Goodwood plant. Things like paint, wood and leather will be done together, however, the production line will be different for each car.
Rolls Royce also came up with an amusing fact. With the sales they made, they calculated the age of their customers and came up with this: The people who bought a Rolls Royce Ghost are usually between 10 and 12 years younger than people who bought a Rolls Royce Phantom.
This article was put together by Cedric Jans from Phantom Scotland; experts in luxury car rentals.
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